Track 2
This track helps you move from “just an idea” to a simple, testable way of creating, delivering and capturing value. You will learn how to map a business model, design a Minimum Viable Product (MVP) and run small experiments instead of building a full product too early.
← Back to HomeLearn the three core questions behind every business model: Who is the customer? What value do we deliver? How do we earn money?
Mission: For your current idea, write one sentence for each: customer, value and revenue. Keep it simple and concrete.
Use a lightweight canvas (such as Lean Canvas or Business Model Canvas) to see the whole business on a single page instead of a 20-page plan.
Mission: Draw a 9-box canvas on paper or in a notebook. Fill in at least these boxes: Customer Segment, Problem, Value Proposition, Channels, Revenue Streams.
Learn how to reduce your solution to the smallest version that still delivers value and can be tested with real people.
Mission: Describe your MVP in one paragraph starting with: “The simplest version of this idea is…”. Remove any feature that is nice-to-have but not essential.
Instead of guessing, you design an experiment to test a key assumption, such as: “Will anyone sign up?” or “Will anyone pay this price?”
Mission: Write one testable assumption about your idea (for example: “At least 5 people will sign up in 3 days if I share this offer.”). Decide what you will measure and what “success” looks like.
Turn your MVP into a clear offer that potential customers can see and respond to, without coding a full platform.
Mission: Choose one format — social media post, WhatsApp broadcast, simple landing page or PDF flyer. Write a short offer that includes: problem, solution, price (or waitlist), and clear call-to-action.
Learn how to look at your experiment results and decide whether to keep, change or kill your current direction.
Mission: After sharing your offer, write down: how many people saw it, how many responded, and what they said. Decide one change you will make before your next test.