Track 1
This track helps you move from vague ideas to clear, problem-driven opportunities. You will learn how to spot real problems, understand who experiences them, and turn your observations into testable startup ideas.
← Back to HomeLearn how to train your brain to notice daily frustrations, inefficiencies and “work-arounds” that signal real problems worth solving.
Mission: Write down 10 problems you see in your own day (school, work, transport, money, family, church, market, etc.). Don’t judge them yet – just capture them.
Narrow your focus from “everyone” to a specific person or group so your idea becomes sharper and easier to test.
Mission: Choose one of your 10 problems and describe the main person who has it using three bullets: who they are, where they are, and what a normal day looks like.
Translate raw complaints into structured “opportunity statements” that are easier to design solutions around.
Mission: For the same problem, write one sentence in this format: “[Customer] struggles with [problem] when trying to [goal].”
Not every idea deserves your full energy. Learn a simple way to rank problems by pain level, urgency and your own interest.
Mission: Pick three problems from your list and score each on pain (1–5), urgency (1–5) and your interest (1–5). Start with the one with the highest total score.
Move beyond assumptions and start learning from the people who actually experience the problem you want to solve.
Mission: Talk to at least two people who match your target customer. Ask them what they currently do about the problem and what frustrates them the most.
Convert conversations and notes into clear insights you can use later when designing your MVP and experiments.
Mission: Write down three sentences that start with “I used to think… now I realise…” based on what you learned from your interviews.