What you’ll learn
Lesson 1 – The Founder’s Role as the Business Grows
At the beginning you do everything. As the startup grows, your role must shift
from “doer” to “designer of the system.” Understanding this shift early prevents
burnout and chaos.
Mission: Write two lists: tasks only you can do, and tasks someone
else could do with clear instructions. This is the start of your delegation map.
Lesson 2 – Building a Small, Strong Team
Learn how to define roles, expectations and ways of working. A strong, small team
with clarity beats a large, confused team.
Mission: Describe the next two roles you would add to your startup.
For each, write: mission of the role, key tasks, and success indicators.
Lesson 3 – Culture, Values & Everyday Behaviour
Culture is not a poster on the wall. It is how decisions are made when no one
is watching. Clear values guide behaviour and protect the quality of your company
as it grows.
Mission: Write 3–5 values you want your startup to live by
(for example: honesty, speed, learning, ownership) and one behaviour for each
that shows it in action.
Lesson 4 – Systems, Processes & Documentation
Scaling requires systems: clear processes, checklists and simple documentation
that make work predictable and easier to hand over.
Mission: Choose one repeated activity in your startup
(onboarding clients, posting content, delivering a service) and write a simple
5–7 step checklist for it.
Lesson 5 – Decision-Making & Managing Risk
As the stakes grow, decisions matter more. Learn to use simple decision frameworks,
scenario thinking and risk mapping to avoid paralysis or gambling.
Mission: Take one important decision you are currently delaying.
Write three options, a few pros and cons for each, and what evidence would make
you choose one.
Lesson 6 – Designing for Sustainable Scale
Scaling is not just “more of everything.” It is about growing in a way that
is healthy for you, your team, your customers and your finances.
Mission: Write a one-page “Scale Vision” describing what your
startup looks like in 3 years: team size, customer type, geography, main product
and how work feels for you.