Track 3
This track helps you move from having an MVP to finding your first customers, generating traction and building predictable growth. You will learn how to reach people, communicate value clearly, test channels and scale what works.
← Back to HomeNot everyone is your customer. Early adopters are the first people willing to try your MVP because they feel the pain most strongly. They give great feedback and help you shape the product.
Mission: List 10 places (online or offline) where your early adopters already spend time — WhatsApp groups, communities, Facebook pages, local meetups, markets, etc.
People don’t buy what you offer — they buy the transformation or relief. Your message must communicate the problem, promise and proof in simple words.
Mission: Write a one-sentence value message using this format: “I help [customer] solve [problem] by providing [solution].”
Channels are how customers discover and interact with you. Early-stage startups should focus on one or two channels that are free or low-cost such as: WhatsApp, TikTok, partnerships, referrals or local outreach.
Mission: Pick one channel and set a simple target like: “I will reach 30 people in 3 days using [chosen channel].”
Early customers usually come through direct communication. You don’t need ads. You need conversations. Start with your network, communities and targeted outreach.
Mission: Reach out to 5 real people today. Use your simple offer or message and track how many respond, ask questions or show interest.
Growth comes from understanding customer behaviour. Learn to interpret the reasons behind responses and refine your product or offer.
Mission: For every “yes” or “no” you receive, write the reason. Summarise the top 3 patterns.
Growth loops turn actions into automatic or semi-automatic systems that repeat without extra effort. Examples: referrals, content loops, product-driven invites, small incentives or automated follow-ups.
Mission: Design a simple growth loop: “When someone buys/join/uses my product, they are encouraged to bring 1 more person by [mechanism].”